MASERATI and GIORGETTI

Could a car and motorcycle enthusiast like me not stop by the Maserati Lounge, set up inside the Salone del Mobile 2026? Of course not.
In fact, I stopped with curiosity and heart-shaped eyes, like cartoon characters.
As I write these few lines, I asked myself: why are some people attracted to sports cars, supercars, or hypercars?
I did a basic search on the Internet and the reasons basically fall into 5 macro categories:
1) Sensory excitement: the roar of the exhaust, the G-force of rapid acceleration and the physical feedback of the steering create an immediate surge of dopamine and adrenaline;
2) Engineering Masterpiece: designers and aerodynamicists push physics, materials and technology to the absolute limit.
Enthusiasts are fascinated by the use of lightweight materials (such as carbon fiber), advanced aerodynamics, and cutting-edge hybrid/electric powertrains.
3) Aesthetic magnetism: their sculpted, low, and wide stances serve a functional purpose—going fast—but the human brain also interprets this athletic silhouette as a universal language of power and desire.
4) Status, exclusivity and prestige: from childhood, these "symbolic cars" are ingrained as representations of success and important achievements.
Owning one or even just spotting one often translates into a tangible declaration of “having made it.”
5) The dream of escape and freedom: in a world governed by rules and traffic, these cars represent pure, unlimited freedom.
Even for those who cannot own them, they allow you to dream of overcoming limits.

To sum up, we can say that sports cars, supercars, and hypercars fascinate us because they represent the ultimate fusion of art, technology, and pure emotion.
They go beyond being a mere means of transportation to become symbols of art, feats of engineering, primordial generators of adrenaline and status.

Personally, what has always fascinated me about this type of car is their line, the perfect harmony created by the combination of curves and edges that makes them true works of art.
But also the power in the roar of their engine even when they are simply turned on and are stationary.
They recall the elegance of a lion, a tiger or a cheetah, ready to spring.
And finally, the good fortune of having once met, purely by chance, a master mechanic who told me how the engines of these four-wheeled wonders are built.
It was like listening to a musical fairy tale, and even today, when I look at a sports car, a supercar, or a hypercar, his words and the passion in his story always come to mind.
That's why, of course, I couldn't miss stopping at the Maserati Lounge.
Maserati has a long history and tradition of creating dreams and wonders on four wheels.
Maserati's automotive excellence met the essence of Giorgetti's design in a "Made in Italy" partnership that celebrated the pursuit of innovation, elegance, tradition, and unmistakable Italian style.

I conclude by thanking the staff for their welcome, courtesy, and the materials they provided.
Below you'll find their press release and the photos we took, hoping you enjoy them.

Enjoy the reading.

Gabriella Ruggieri for 1blog4u 

The Modena-based brand took part in the world's most renowned design event, expressing its vision of contemporary elegance through an exclusive and distinctive presence.
MASERATI took part in the 64th edition of the Salone del Mobile 2026 as Official Sponsor and Mobility Partner of the most prestigious international event dedicated to furniture and design.
Rooted in a deep alignment of values ​​such as craftsmanship, innovation, and the ability to offer exclusive products and experiences, this partnership best embodies the ongoing dialogue between the worlds of automotive and design, two complementary expressions of Italian excellence on the global stage.
More specifically, within the exhibition spaces, the Trident (the iconic symbol of the brand, which this year marks one hundred years since its first appearance on the bonnet of the Tipo 26) was present along the evocative Corso Italia, where the Maserati Lounge (set up by System Preferences) took shape as a refined and welcoming space designed for guests, stakeholders and the media.

The setting, created in collaboration with partner GIORGETTI, included the Lorelei sofa and armchairs, along with the Ligea coffee table from the Giorgetti Maserati Edition collection.

This line embodied the synergy between two excellences of Italian design (MASERATI and GIORGETTI) and translated Maserati's aesthetic and material codes into the world of interiors, reflecting the heritage of the longest-standing brand in Italy's Motor Valley, with 112 years of sporting success and iconic models.

Completing the setting and providing an immersive and engaging sound experience were Sonus faber’s Amati Folgore speakers, a limited-edition high-end audio system born from a collaboration between the two brands, combining Italian craftsmanship, GranTurismo Folgore-inspired design, and advanced acoustic engineering.

Alongside the MASERATI Lounge, the Maserati Grecale Giorgetti Edition was on display, a one-of-a-kind model created through the Maserati Fuoriserie program (and presented at Milan Design Week 2025) with new accessories inspired by the outdoors and travel.

Also on display near the entrance was the Maserati GranTurismo Meccanica Lirica, the result of a project of the same name that explores the common thread between mechanical precision and the musicality of sound, blending engineering and art into a single expression of Modena's beauty and identity.
Two masterpieces, therefore, that expressed how technique and beauty, when placed in equal dialogue, can give rise to unique and unrepeatable creations.

This is MASERATI's idea of ​​Italian luxury, a sophisticated vision without time or boundaries, rooted in culture, expressed through form and fulfilled in the emotion of journey.
Maserati thus inhabits the world of design with natural ease, drawing on more than a century of cars regarded true works of design in motion, where artisanal tradition and technological innovation come together in a symphony of style, performance, and national pride.

MASERATI's presence has obviously extended beyond the confines of Rho Fiera, reaching the heart of the city. Among the many initiatives that surround the Salone del Mobile each year, during Milan Design Week.

Santo Ficili, COO of Maserati, said: “We are delighted to be, for the first time, the Official Sponsor and Mobility Partner of the Salone del Mobile di Milano 2026, an international benchmark for design, innovation, and design culture. For Maserati, this collaboration represents a strategic opportunity to underscore the values ​​we share with the world of design: vision, creativity, and an uncompromising commitment to quality. The Salone del Mobile provides a setting offers of extraordinary international resonance, ideal for expressing our commitment to defining an idea of ​​contemporary elegance grounded in beauty, research, and responsibility, an idea that is reflected in every car across our range.”

Paola Cavaggioni, Marketing and Communications Director of the Salone del Mobile Milano, commented: "The Salone del Mobile Milano has always been a space where design takes shape as a synthesis of vision, expertise, and material culture. 
Maserati’s presence reflects this approach through a vision that places detail, quality of process and the ability to transform an idea into an experience at its core. A convergence that enriches the narrative of the Salone, highlighting the value of design as a generative and cross-disciplinary element.” 

Useful links:

www.maserati.com
www.giorgettimeda.com
www.systempreferences.com
www.sonusfaber.com

Visit the Gallery  (ph. Vaifro Minoretti and Maserati)